The ticklish fun of Iron Man comes from watching a happy cast in fighting trim make a concept that should sink like a lead dirigible do cartwheels on the ground and barrel-rolls in the sky. - Baltimore Sun, 5/2/01 [link] 
Hasbro on Iron Man toy rollout... Marvel Studios' big screen adaptation of Marvel's legendary Super Hero Iron Man will land in movie theaters nationwide on May 2, 2008. But fans of Iron Man and the Marvel Comics Universe will not have to wait that long for the action to launch! On March 23, 2008, Hasbro, Inc. will introduce its line of Iron Man toys to support the first Marvel Super Hero flick of the year. The toy line features items for kids who are just discovering the Iron Man fantasy as well as diehard collectors. Highlights from the line-up include the REPULSOR-POWER IRON MAN action figure, styled after the character's Mark III armored suit (Approximate Retail Price: $19.99; Ages: 4 & up; Available: March 23, 2008) and the IRON MAN N.R.F. 425 BLASTER that features10 rapid-fire repulsor darts and even comes with FLYPAPER(TM) Iron Man targets and poster and to enhance every child's Iron Man roleplaying experience. (Approximate Retail Price: $19.99; Ages 6 & up; Available: March 23, 2008) - SuperHeroFlix, 2/13/08 [link]
Ironman will hit the popular culture with a massive amount of marketing this summer. The marketing will reportedly cost $50 million. Brand participating in the Ironman marketing juggernaut include: LG Mobile, Burger King, Seven-11and others. Even Audi will use the film as a launch pad for a high-end R8 sports car. "The partnership fans across every demo," LeeAnn Stables, Paramount's svp-worldwide marketing partnerships told Brandweek magazine. - G4, 1/10/08 [link]
"It seems Iron Man is going very well for Jon Favreau as he has taken time out from post-production by signing on to co-star in New Line’s romantic comedy, Four Christmases." Product Reviews, 12/17/07 [link]
"I hate just pure CGI although it's getting a lot better. It'll change in the next 5 to 10 years it's just going to be irrelevant, but for right now where the technology is you have to treat it like a magic trick. You show something real, then you switch it up with something fake, you show something else real." - Director Jon Favreau, CanMag, 10/18/07 [link]
"You had questions about Iron Monger/Mandarin/Obadiah Stane. My response is read the books. We took certain liberties to keep things fresh and unexpected but we are essentially using the books to inspire our story. Iron Man fans should have no problem piecing together what's what. As far as what villians appear in this movie's storyline, I should reiterate that in the year spent developing our story we decided to treat Iron Man as a first chapter. We cover the origin story and the rise of the hero. It stands alone as a movie, but definitely leaves room for more to be told. Sequels often feel like the story was slapped together in a scramble to exploit a successful franchise. I prefer when stories are mapped out in advance. They feel less repetitive and arbitrary. Additional Iron Man movies are by no means guaranteed but, if we are lucky enough to do more, we will be ready to do them well." - Director Jon Favreau on his Myspace page, 7/6/07 [link]
"Director Jon Favreau on his Myspace: Principal photography ended with a huge bang as we filmed the final scenes of Iron Man in Caesar's Palace. As many of you already know, gambling is a casino's top priority. A production can not interfere with their cash cow. As a result, movies must shoot during the dead hours, no matter if it's Swingers or Rain Man. We were given a window of midnight to one the next afternoon to do all of our work. Part of our strategy to prepare for these ungodly hours was to stay up as late as possible the night before and sleep as late as possible. I did half the plan. The wrong half. I stayed out until 7AM and then woke up four hours later. After motoring through the delerium of a sleepless shooting marathon, I am proud to report that we have handily completed our movie on time and on budget. What a great way to end. I would also like to thank Ceasars for their hospitality, generosity, and Swank accomodations." - Mania Movies, 6/26/07 [link]
"As many superhero movies have done before, Iron Man is going for the PG-13 rating. The film's director, Jon Faveau, dropped the news bit at MySpace." - SuperHeroHype, 6/12/07 [link]
Director Jon Favreau discusses Iron Man's armor... "The suit was designed by an artist named Phil Saunders who collaborated with Adi Granov based on the comic art of Granov. It evolved over many months and then was brought to Winston Studios to refine the design in order to build it as a working practical costume. Winston modeled and then fabricated the actual suit. It is difficult to identify a single person as the designer because they each contributed to the final design. The EW (Entertainment Weekly) article correctly stated, however, that the suit was built by Winston. I hope this helps." - Jon Favreau speaking on MySpace [link], 5/06/2007